Hyundai Motor Group just recently has actually become one of the
top-performing new vehicle producers in the United States. New-vehicle
registration data from S&P Global Mobility through the first
8 months of this year (see table below) show Hyundai Motor
now ranks as the No. 3 OEM in the US, based upon retail business
market share. The combined Hyundai, Kia, and Genesis brands now
go beyond seasonal powerhouses Ford Motor Company, Stellantis Corp.,
and American Honda Motor Co., Inc.Hyundai Motors performance has actually been driven by (at least) 3
strengths, including the freshness and timeliness of its 3 U.S.
item portfolios, the robust brand loyalties of Kia and Hyundai
owners, and high producer loyalty throughout all 3 brands.Product PortfoliosAs illustrated in the table below, every Hyundai-branded
in-market model except the stopped Accent has been either
introduced or re-designed because mid-2019. Similarly, every Kia model
other than Rio and Forte has been presented or re-designed because early
2019. Genesiss portfolio is similarly fresh, with just the G70
suffering in its present kind considering that completion of 2018. (As automobiles,
Accent, Rio, Forte, and G70 complete in a much smaller – and
declining – part of the market when compared to crossovers.) Simply as important as the freshness of Hyundai Motors product
offerings, though, is the importance of its items. Both the
Hyundai and Kia brands provide entries in every one of the core CUV
sections, from three-row midsize utility down to sub-compact
energy (neither Hyundai nor Kia takes part in the full size
energy sector, but this category represent just 2.3% of the
retail market August 2022 CYTD). Finally, the three-row Palisade and
Telluride crossovers, introduced in the 2020 design year, for the
very first time offer serious competition in among the biggest
sectors, and both items have currently gotten freshenings in
2022. Genesis, launched in August 2016, still lags significant high-end brand names
in the breadth of its portfolio, and initially was hampered by an
all-car lineup, however it now offers three crossovers in the heart of
the luxury market.Lastly, Hyundai Motor has demonstrated its competitiveness by
its fast entry into the US EV market. With the Hyundai Ioniq 5
launch last December and the Kia EV6 arrival two months later, the
corporation now provides 2 competitive EVs, more than several of
its larger rivals. Additionally, the Ioniq 5 and EV6 now rank
# 6 and # 7, respectively, among all EVs (based upon August 2022 CYTD
retail registrations); if the 4 Teslas are eliminated, the Hyundai
Motor Group products rank 2nd and third, trailing just the
Mustang Mach-E. Brand name LoyaltyHyundai Motors outstanding retail share partly originates from both
Hyundais and Kias ability to keep existing owners. As revealed
below, these 2 brand names currently rank No. 5 and No. 6 amongst the 19
mainstream brands in brand name commitment. Hyundai Motor is the just
manufacturer to put two brand names in the top 10 on this metric.Both brand names have actually maintained such high portions of their owners
regardless of not using any full-size pickups, midsize pickups, or,
until just recently, any compact pickups (these 3 pickup segments
represent 17% of the retail industry (August 2022 CYTD). Genesis brand commitment has actually not been as considerable as that of
its stablemates, however part of that is due to the brand names newness to
market. With seven-month brand commitment of 35.3%, Genesis ranks No.
12 among the fifteen high-end brand names for which we have sufficient
information. Till just recently Genesis loyalty was curtailed by a lack of
crossovers, however the recent additions of the GV80, gv60, and gv70
ought to improve Genesis owners possibility of getting another
one.Manufacturer LoyaltyS&& P Global Mobility registration information suggest that all
3 Hyundai Motor brands have one metric operating in their favor:
even when owners defect from any of these brands, they have a.
strong propensity to remain within the Group. As shown listed below,.
the Hyundai and Kia brand names rank # 3 and # 5, respectively, amongst all.
19 mainstream brands based upon their possibility to remain faithful to.
the corporation – surpassed only by 3 GM brand names. And, Genesis.
ranks No. 4 in the high-end space on this metric, tracking just.
Tesla, Cadillac and Lincoln.While the three Hyundai Group brand names have made massive.
progress, it is noteworthy that the Group still does not have that.
” stand-out” category leader that becomes a home name, a la.
Camry, Accord, F Series. The Group has actually grown from a.
second- or third-tier player gamer 10 ago into a top OEM based on.
numerous essential metrics, an accomplishment deserving a great deal of praise in an.
industry with over 20 OEMs, 40 brand names and three hundred models.
—————————————————————————————– This automotive insight is part of our month-to-month Top.
10 Trends Industry Report.The Report findings are.
taken from pre-owned and brand-new registration and loyalty data.The September report is now available, incorporating July 2022.
CFI and LAT data. To download the report, please click below.DOWNLOAD REPORT.

Published 14 October 2022 by Tom Libby, Associate Director, Loyalty Solutions and Industry Analysis, S&P Global Mobility.

This post was published by S&P Global Mobility and not by S&P Global Ratings, which is a separately handled department of S&P Global.