The company will examine the cloud services of Amazon, Google and Microsoft. The investigations will look into digital markets including cloud company. Ofcom declares it would initially examine the cloud services of Amazon (AWS), Microsoft (Azure) and Google. The three business cloud services account for about 81 per cent of income.
In addition to cloud services, Ofcom prepares to examine other digital markets next year.

Amazons sales account for 37.8 per cent of all online costs in the U.S. Amazon has a brand-new Q&A feature that lets merchants link with shoppers through Alexas voice. Amazon will likewise enable its merchants to straight send e-mails to buyers.

Ofcom declares it would first examine the cloud services of Amazon (AWS), Microsoft (Azure) and Google. The three business cloud services account for about 81 per cent of profits.
Further action might be taken if Ofcom finds the business guilty. It has to determine “whether these cloud giants engage in anti-competitive behaviour.”
Amazon, Google and Microsoft are yet to comment
In addition to cloud services, Ofcom plans to investigate other digital markets next year. It will examine personal messaging and virtual assistants such as Amazon Alexa.

Amazons online sales continue to grow
Insider Intelligence declares that online sales in the U.S. will grow just 9.4% this year to $1 trillion. This will be the very first time that its growth is slipping into single digits. Some Amazon merchants are already bracing for a bleak holiday shopping season as inflation-hit consumers curb their spending and focus on necessities like food and fuel.

British digital media regulator “Ofcom” will investigate some American innovation business. The company will investigate the cloud services of Amazon, Google and Microsoft. The investigations will look into digital markets including cloud organization. It will also look into internet interactions and wise devices. This indicates the British regulator has taken another advance in checking huge U.S. innovation business.

” The method we live, work, play and do service has been changed by digital services,” Chadha stated in a statement. “But as the variety of platforms, devices and networks that serve up material continues to grow, so do the economic and technological problems confronting regulators. Thats why were kick-starting a program of work to scrutinise these digital markets, identify any competition issues and ensure theyre working well for services and individuals who depend on them”.
Presently, Microsofts cloud services are facing an official investigation by the European Commission. At last 3 European competitors had problems about Microsofts cloud business. They claim that Microsofts cloud service breaches industry standards and limits users options.