Samsung Has No Decision To Return To Russia

Samsung Has No Decision To Return To Russia

Earlier this month, Russian Industry and Trade Minister Denis Manturov declared that Apples most current iPhone 14 would be part of the parallel import program.
Consumer items sold in Russia under the program are at threat of a 20% increase in sales costs.

Just recently, Reuters stated that though Samsung had actually been expected to go back to the Russian market quickly, there is no decision on this occasion.

A couple of days back, Russian magazine “Izvestia” reported that a source near to Samsung stated the South Korean company might reboot sales in Russia in October. Plus, according to the source, Samsung would restart its official online store and restore equipment products to retailers.
Due to the dispute between Russia and Ukraine, Samsung Electronics stopped supplying to Russia in early March. The company plainly stated that its decision was based upon geopolitical reasons. Russia accounts for less than 5% of Samsungs worldwide mobile phone sales, Counterpoint noted that as of the fourth quarter of 2021, Samsung was Russias largest smartphone provider, with a 30% market share. At the same time, Xiaomi and Apple represented 23% and 13% of the marketplace share, respectively.
Counterpoint data shows that in 2021, Chinese OEMs will lead the Russian market with 44% of the market share. Russian service paper Kommersant reported that the countrys smartphone imports fell by 38% in the very first half of 2022.
Russian Market Is Still Alive Due To Parallel Import Program
To preserve imports of durable goods, Russias parliament passed legislation in June called the “parallel import” plan. In simple words, domestic retailers can import whatever from smart devices to raw material goods without the approval of the trademark owner.

The newest reports from Reuters show that Chinas share of smart device sales in Russia increased steadily. From 50% in the very first quarter of 2021, they reached 70% in June. Now, there are new leaders, such as Xiaomi, Realme, and Honor. Analysts think that Chinese customer electronics brands could record 90% of the Russian market. In effect, they will produce their own communities and additional reinforce their positions.

Russia accounts for less than 5% of Samsungs international smartphone sales, Counterpoint kept in mind that as of the 4th quarter of 2021, Samsung was Russias biggest mobile phone supplier, with a 30% market share. At the very same time, Xiaomi and Apple accounted for 23% and 13% of the market share, respectively.
Analysts believe that Chinese customer electronics brand names might record 90% of the Russian market.

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